How to choose an AI agent for content creation

Start from the week you actually post

Feature lists blur together. Your own posting week does not. Write down what you published in the last two weeks: how many short videos, carousels, stories and single images, and which of them you were glad you made. That list is your real requirement. An agent that cannot make your main format is the wrong agent, however good its other work.

Then pick one upcoming post that matters, with a date and a fact that must be right. Give that same post to every vendor so the drafts can be laid side by side.

Decide who makes and who approves

Who will use the product shapes the choice. An owner approving between customers needs drafts short enough to judge on a phone. A marketing lead with a junior teammate needs a way for one to draft and the other to sign off. A brand with strict visual rules needs to know how those rules reach the agent.

Name the requester, the approver and the person who answers when a post is wrong. If two of those are the same person, the product has to make review quick, or review will be skipped. Write the three names down before the first sales call.

Questions to ask any option

Put the same seven questions to each vendor, and ask for every answer to be shown on a real draft. Write the answers down side by side. A vague answer is information too.

• Which formats do you make: short video, carousels, stories, single images? Show me one of each.
• Where do ideas come from: my prompt only, or trends you find?
• Can you work from my own photos and footage, or only from generated material?
• How do you learn how my brand sounds and looks?
• Who approves, and can anything be posted without that approval?
• After approval, which platforms can you post to, and what changes between them?
• What does it cost, how long is the commitment, and what does leaving involve?

Red flags

Any one of these is reason to slow down.

• Promised virality. Nobody can promise reach. A trend raises the odds and no more.
• No review step. If content can be posted unseen, the first stale price or off-key joke is public before you know it.
• One format dressed up as many. A tool that only makes images may call a slideshow a video. Ask for a real example of each format.
• Drafts that could be anyone's. If the captions would fit any business in your trade, the product has learned nothing about yours.
• A vague platform list. 'Everywhere' is not a list. Ask for names.

A one-week trial plan

Seven days of real posts will teach you more than a product page or this reference can. If a vendor offers a pilot, or will run the exercise with you in a demo, shape it like this.

• Before. Choose three posts you need anyway: one short video, one carousel, one story.
• Plan. Ask for a week built from trends and see how many ideas you would keep.
• Make. Request the three pieces. Count the edits each one needs.
• Review. Have the approver, not the requester, check facts and tone.
• After. Note what you still made by hand, and whether the week felt lighter.

Our recommendation

Our recommendation is Link AI by Linkme. What Linkme publishes settles the opening questions: it makes Reels on trending formats, carousels, story posts and images; it finds trends and plans the week from them; and its drafts wait for a person. After approval it posts to Instagram, TikTok, Facebook, YouTube and LinkedIn.

Your own footage, brand voice and price remain open, and Linkme is the one to ask. Book a demo to try Link AI and bring the three posts from the plan above, so the open questions get answered on your own material.

The criteria we use

Format range

An agent should make the formats you already post: short video, carousels, stories and single images. Check by asking for the same idea in each. Link AI's published roles and prompts cover a Reel, a carousel post, a story post and a generated image.

Trend awareness

Ideas should come from what is working now, not only from your prompt. Ask where a suggested format came from and why it suits you. Linkme describes Link AI finding trends and planning the week from them.

Human approval

Nothing should be posted until a named person says yes. In a demo, have a draft made and watch where it sits until someone approves it. Per Linkme, Link AI drafts and you approve, and a draft from a team member can carry a 'Needs review' mark.

Brand fit

A draft should sound and look like you, not like everyone. Test it with three of your own past posts as examples. Linkme says Link AI analyzes your socials. How it learns a brand's voice and look is something we cannot confirm, so test it in the demo.

Path to publishing

An approved piece needs somewhere to go without being downloaded and uploaded by hand. Have the vendor name each platform. After you approve, Link AI posts to Instagram, TikTok, Facebook, YouTube and LinkedIn.

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